DIGEST1. CO-CURATION: GRADO × MUSEPoD
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VIRTUAL RENDERED_GRADO SHOWROOM & MUSEPoD CO-CURATION
SNAPSHOT_GRADO SHOWROOM & MUSEPoD SHOWROOM | HALL8 A061
GRADO and MUSEPoD have collaborated to present multiple "Perspectives", conceptualized as a unique look at the intersection of work and life from multiple viewpoints. First, based on the idea of "Working Time Is Living Time", we focus on creating comfortable and efficient office environments to realize the "Future Office," where home products are demonstrated in diverse spatial configurations to create human-centered office settings. Through the use of a miniature model, visitors are provided with a novel perspective, allowing them to view work-life scenarios from a higher dimension and appreciate the variety of images in everyday workspaces. Within the "Workscape," visitors are invited to immerse themselves in actual working environments to experience firsthand the innovative spatial solutions offered by GRADO and MUSEPoD. We promise to transform spaces into dynamic areas that promote collaboration and efficiency, while MUSEPoD explores the future evolution of office spaces with a focus on unlimited spatial possibilities. The "Silhouette" utilizes translucent materials to obscure concrete life scenes, presenting familiar settings as unfamiliar silhouettes and opening up a realm of infinite potentialities beyond those silhouettes.
DIGEST2. DESIGN FOR FIVE: OFFICE, COMMERCIAL, RESIDENTIAL, EDU-HEALTH INTERIORS
OVERVIEW_SAND TABLE 3D MODEL
ZOOM IN ON TWO INTERIOR LAYOUTS OUT OF FIVE
SNAPSHOT_SAND TABLE ON DISPLAY AT THE ENTRANCE OF OUR SHOWROOM
GRADO utilizes 3D miniature simulations to present furniture arrangements across a variety of environments, including offices, residences, commercial facilities, educational institutions, and healthcare settings. The sand table models furniture layouts with accurate proportions and detailed representations, enabling viewers to capture the real-life aesthetic qualities of each piece in diverse settings. Each scene is complemented by a corresponding live area at the booth, creating a more immersive experience for attendees. This dual-display approach not only enriches visitors’ understanding of the interplay between furniture and space but also allows for a more holistic perception of the furniture's aesthetic and functional value.
We excel in designing modular furniture tailored for educational, medical, residential, commercial, and business environments. By prioritizing adaptability, user-friendliness, and comfort, we create spaces that cater to the diverse needs of students, patients, residents, professionals, and business collaborators. In educational settings, their Modo Pod Sofa system allows for customizable seating arrangements in welcoming reception areas, fostering interaction among small groups in dynamic learning environments. While in healthcare spaces, the Modo series and Lamma lounge chairs provide comfort and durability in high-traffic areas like waiting rooms, enhancing functionality with modular features. For residential apartments in the UK, the high-end LOFT series by GRADO offers sophisticated furniture that balances relaxation and elegance. From high-resilience foam sofas to vintage-inspired chairs, the collection caters to office reception spaces and residential areas, promoting a chic lifestyle that reduces stress.
In commercial environments, our portfolio emphasizes visual branding and flexibility, moving towards casual yet professional spaces that encourage deeper connections during business interactions. Upgraded, textured seating like the Ottomap Sofa modules and Lotus Side-table in reception areas create a welcoming atmosphere that aligns with the commercial setting. GRADO's commitment to sustainability is reflected in collaborations with Profile Systems and Scope Projects Australia, which incorporate eco-friendly designs into corporate spaces. The brand's versatile furniture options, like the Fatty Sofa and Modo Sofa, promote efficient space management and adaptable meeting styles. The design ethos centers on creating versatile, comfortable, and sustainable spaces that elevate the user experience across educational, medical, residential, commercial, and business environments, fostering productivity, well-being, and engagement within each setting.
DIGEST3. DESIGNER COLLECTION DEBUT
SIGNATURE DESIGN LINEUP_BELLY LOUNGE CHAIR&LAMMAR LOUNGE CHAIR&VIOLIN CHAIR
2024 NEW CO-DESIGN LINEUP | SKIRT SERIES EXTENSION & EAVE LOUNGE CHAIR & BENTO SOFA & LOCUS CHAIR
SNAPSHOT_DESIGNER SERIES LINEUP
GRADO's latest designer series has been unveiled from early on Design Shanghai 2024 showcases an array of meticulously crafted pieces. The Locus Chair, a collaborative creation by Yingjie Leung and GRADO, reflects a fusion of modern design sensibilities inspired by ancient Chinese philosophy. The chair innovatively reimagines the conventional metal frame chair, emphasizing a balance between functionality and aesthetics. Designschneider's Bento Sofa exudes a contemporary interpretation of Bauhaus design principles, featuring a minimalist steel frame and versatile configurations suitable for various settings. YUUE's Venerdi Lounge Chair focuses on ergonomic design and unique angular lines, promising comfort and style in spaces ranging from home environments to business settings.
Lastly, Hanson Dong's Fly Lounge Chair captivates with its sleek design and integration of functionality, blending elegance with practicality effortlessly. Yet selected from the above, the Designschneider's Bento Sofa, Venerdi Lounge Chair, and Locus Chair are combined on the show tour this time. The Bento Sofa pays homage to Bauhaus with its minimalist aesthetic design. The Venerdi Lounge Chair offers a comfortable and light feel with its ergonomic design and unique lines, adding a sense of leisure to the space through its dynamic design. Meanwhile, the Locus Chair breaks from traditional metal frame chair designs, showcasing a harmonious unity of lightness, visual interest, and functionality. These pieces combine functionality and aesthetics and demonstrate GRADO's deep collaboration with international designers.
Designers Introduction