GRADO 2024 Q2 FRESH NEW: A Strategic Focus on Empowering Service Delivery System

The new additions to GRADO's Q2 lineup align with the strategy of fully embracing the business, catering, hotel, automobile, and more across and beyond within the service sector, as a result of recognizing the importance of providing enhanced experiences in service delivery within specific spaces. Including the Locus Chair, Skirt Table variants, Swell Sofa variants, and Stream Sofa, which represent the infusion of fresh, innovative design concepts that go beyond traditional office settings to cater to diverse environments, we push these designs seamlessly merge into their surroundings and effortlessly enhance the ambiance.

In the context of service delivery, the argument for extending modules and introducing advanced variations of the original SKUs is bolstered by the need to provide tailored solutions that can seamlessly adapt to diverse environments within the business service segment. Such enhancements are crucial to meet the rising customer expectations and ensure that the products fit effortlessly into specific spaces, thereby offering an improved service experience.

It has been revealed that companies with expansive digital offerings in various sectors receive stronger feedback scores, highlighting the impact of digital interactions on customer satisfaction. Moreover, by prioritizing digital customer experience in the service industry, companies can achieve remarkable results, including increasing customer satisfaction by 15 to 20 percent, reducing the cost to serve by 20 to 40 percent, and boosting conversion rates and growth by 20 percent.

LOCUS CHAIR BY YINGJIE LIANG&GRADO R&D

The Locus Chair, co-designed by Yingjie Liang and GRADO, draws its naming inspiration from the English word "locus," signifying "the place where things begin to appear" and "the central point toward which behavioral activities are oriented."  This concept embodies the close connection between people, furniture, and the surrounding space.  Influenced by Scandinavian and Bauhaus designs, the chair harmoniously combines functionality, materials, and structure, resulting in a graceful form that balances lines and volumes.  The chair's structural clarity is achieved through a meticulous construction process, with a seamless and integrated stainless steel base enhancing its value and stability.  Touted for its lightweight framework and geometrically shaped upholstery, the Locus Chair is designed to complement diverse styles and spaces, offering flexibility in its pairings.

Yingjie Liang's design journey, informed by an international study background and a blend of urban and natural influences, emphasizes the interplay between the external world and human perception.  Her approach to design involves externalizing and materializing abstract relationships, focusing on evoking emotions and curiosity through her work.  Educated in interior architecture and with a rich professional background, Yingjie Liang's design philosophy and process emphasize the delicate balance between artistry and industrial production, underscoring the importance of aesthetic and economic considerations.

Yingjie Liang's design story for the Locus Chair seamlessly integrates her multidimensional inspiration and inclusive perspective, resulting in a piece that not only embodies structural elegance and practicality but also evokes a sense of subtle connectivity and purposeful design.  Liang's work has been showcased at various international platforms and exhibitions, attesting to her innovative and impactful contributions to the design world.

SKIRT TABLE VARIANTS BY GRADO R&D

The Skirt Table boasts a sleek and lightweight design, with its base adorned in high resilience foam and leather upholstery featuring refined stitching details, exuding an elegant aesthetic. The MDF tabletop includes a pop-up power grommet at its center, offering various charge ports and sockets to cater to diverse needs.

Inspired by the silhouette of a classical ball gown with off-the-shoulder cuts, low décolletage, exposed arms, and flowing bouffant skirts, the Skirt Table's top and base exude a minimalist and elegant appearance.

Available in 18 different SKUs, the Skirt Table offers optional base heights, tabletop sizes, and a range of upholstery for the base. With about 30 colorful shell options available, the table can adapt to various settings with versatility. Whether in a standard table version or a bar table version equipped with a noise isolation board, a surrounded footrest, and a media station, the Skirt Table proves to be a practical piece that enhances working efficiency and customer satisfaction.

SWELL SOFA VARIANTS BY GRADO R&D

The Swell Sofa, initially inspired by the ancient round-shaped "Kaiyuan Tongbao" currency, is a symbol of good luck and development, much like the Yuanbao it resembles.  Its design aims to bring comfort and good fortune to homes, echoing the significance of the Yuanbao in Chinese culture.  The sofa's round shape seamlessly integrates into diverse environments, creating a harmonious ambiance.

To broaden its utility across different settings such as commercial spaces, hotels, and catering services, GRADO has extended the original design by Hi Thanks Bye, infusing the Swell Sofa with new features to enhance its versatility and appeal to a wider customer base.  The aim is to create a more welcoming and comfortable space for customers, maintaining the symbol of wealth, good luck, and success that the Yuanbao represents.

New additions to the Swell Sofa include features designed to enhance customer comfort and interaction, making it a pragmatic choice for various commercial applications.  These additions prioritize creating an inviting and approachable atmosphere for patrons, ensuring that the sofa can adapt seamlessly to the demands of different hospitality and business environments.

STREAM SOFA BY CAM WANG

The design inspiration behind the Stream Sofa draws from the serene flow of nature, aiming to bring a fluid and gentle ambiance to any space. Its smoothly curved exterior design mirrors the graceful flow of water between rocks, creating a comfortable and soothing spatial atmosphere.

The Stream Sofa offers versatile combination options to accommodate diverse resting needs, tailored to specific spatial requirements. It boasts ergonomic back support structures that prioritize comfortable back and neck support, ensuring a delightful sitting experience for users. Furthermore, each sofa seat is equipped with convenient charging ports, allowing travelers to charge their electronic devices during their rest, maximizing usability.

Integrating modern design concepts with functional necessities, the Stream Sofa is tailored to provide stylish and comfortable rest areas for airports, lobbies, and other public leisure spaces. It aims to enhance the experience of travelers, allowing them to enjoy a more relaxed and pleasant atmosphere while waiting.