Insights from Willow & Hall and Berkeley Group sourced Instagram, reveal that amongst 66% of respondents who are planning room renovations, the UK's preferred interior styles for 2023 are Modern, Scandinavian, Vintage, Contemporary, and Bohemian. Collaboration with LOFT at Clerkenwell Design Week 2024 continues driving the exploring of British residential design aesthetics, with the Fatty sniffing out the boho vibe, the Salami depicting modern home style, and the Mate tracing vintage allure, altogether articulating the glamour of contemporary home space design.
Credits_CDW Official | Signposts En Route to LOFT @ SHOWROOM NO.79, The Green Clerkenwell Rd
GRADO: CDW Exhibit Overview
— BOHEMIAN HOME STYLE × FATTY SOFA —
Bohemian style, originating in 19th-century Paris, embodies an unconventional and eclectic approach to interior design. This aesthetic creates a cozy and inviting space by mixing textures, colors, and materials along with trinkets, keepsakes, and storytelling pieces. The inclusion of fringed tapestries, woven rugs, and crochet cushions contributes to the boho vibe. To enhance the character and memories within the space, infuse creams, neutrals, deep maroons, purples, indoor plants, soft lighting, and candles.
The Fatty Sofa draws inspiration from the clothes of daily life, with flanging details adorned in bright colors to emphasize a life of quality that embraces boldness and breaks through mediocrity. The unique flanging design and bold colors add depth to this simple sofa, encapsulating the designer's vision of fearlessly breaking through inherent thinking and mediocrity.
Featuring a modular system design with up to 18 SKUs and optional fabrics, the Fatty Sofa is designed to meet the diverse needs of different settings. Its goose-down filling provides sturdy, durable form and superior seating comfort. The extra-wide armrests also serve as headrests or as places to store odds and ends, while the extra-wide backrests can serve as additional seats, offering numerous possibilities due to their minimal design and large size. The sofa is crafted from Russian larch, a frost-hardy tree native to western Russia, which is faster-growing than many other coniferous trees in cold regions but requires full sunlight, therefore being an ideal partner for woven fabric.
— MODERN HOME STYLE × SALAMI MODULAR SOFA —
Modern interior design is a blend of Scandinavian simplicity, Bauhaus functionality, and clean contemporary lines. This style focuses on minimal decor, clean lines, and an earthy color palette with bold splashes of color for contrast. It is well-suited for bright, open spaces with natural light. When opting for this style, consider white, cream, or beige tones complemented by a brightly painted feature wall to create a striking statement.
The Salami Modular Sofa takes inspiration from the shape of Italian salami and features several down-lined cushions, offering a unique form with enveloping seating and ergonomic support. Crafted as a tribute to craftsmanship, each down-filled cushion is shaped meticulously by experienced artisans. The beige shell and fully relaxed shape suit bright and spacious spaces, adding a touch of delightfulness to the environment. Mia Yu found inspiration in the overlooked details of daily life, like food, particularly salami, for the creation of this sofa. The sausage-shaped design is translated into down-lined cushions filled with two different materials, covering the seat, armrest, and backrest. This design naturally creates a wavy silhouette, adding visual interest with a significant expression.
Technically, filled with high-resilience foam and upholstery batting, the down-lined cushions provide both soft seating comfort and sturdy support. The varied fillings within the cushions cater to ergonomic curves, ensuring superior lumbar support. Upholstered in bouclé, a heavy fabric with a soft, bumpy texture akin to real fleece, the sofa offers tactile warmth. Furthermore, the Salami Sofa's covers are coated with a waterproof, oil-proof, and dust-proof finish, particularly beneficial for light-colored fabrics. The sofa sectionals are equipped with interlocking connectors, making assembly and movement hassle-free. Grado's Salami Modular Sofa embodies playful design aesthetics while focusing on comfort and practicality in modern home interiors.
— VINTAGE HOME STYLE × MATE LOUNGE CHAIR —
Vintage interior design draws inspiration from the 1940s and 1950s, emphasizing comfort and nostalgia. This style embraces patterns, colors, and a homely aesthetic with knick-knacks and personal mementos, creating a charming vintage ambiance. Common elements include pastel colors, floral patterns, vinyl, and antique brass lighting, imparting a nostalgic feel to the space. To recreate this look, consider upholstered furniture with curved silhouettes, kitsch decor, and personal touches that exude a vintage allure.
The Mate Lounge Chair, upholstered in rich, plush velvet from base to top, features a U-shaped back and a modish cutout with an overall rounded silhouette. Offering a trendy and comfortable seating experience, these chairs are designed to elevate the ambiance of any space. Crafted from a metal frame and plywood, the Mate Lounge Chair is built for lasting beauty and performance. The thick, plump cushions cradle the body, providing a cozy place to unwind and relax. It also serves as versatile pieces, suitable as accent chairs, dining chairs, dressing chairs, club chairs, and more, adaptable to various settings. GRADO collaborates with MAYBE HOME, a furniture designer brand based in Hangzhou, China, and shares our commitment to blending aesthetics and functionality. The collection revives and modernizes masterpiece legacies, offering users a cutting-edge lifestyle.
The upholstery of these chairs features rich, plush velvet with a soft nap, providing a warm and sophisticated touch. The soft luster and classical style of the velvet cover give these accent chairs an eye-catching aesthetic, adding a touch of elegance to any space. The whimsical U-shaped back and rounded silhouette of the chairs allow for playful configurations, adapting seamlessly to various settings. Whether in a restaurant, living room, coffee house, patio, bedroom, or any other decor theme, the ergonomic oversized design of the Mate Chair and Mate Lounge Chair ensures comfort, durability, and impeccable style.
Designers Introduction