GRADO INSIGHT: Gen Z is the Latest Corp Called up to Upgrade Working-class

Gen Z's shortened career longevity triggers their bouncing around multiple side hustles, coming along with potential mental anxiety, which speaks to a call for responsive space layout design to help navigate amongst the in-betweenness.

Considering traditionalists retiring from their positions, the majority of the workforce may give salience to Gen X first, who is often referred to as the "latchkey generation" born between 1965 and 1980, embodying a deep sense of independence and self-sufficiency. Members of this generation were raised in a period where parental supervision was minimal, fostering their resourcefulness and ability to work autonomously.  Gen X individuals are known for their results-oriented approach to work, focusing on achieving goals efficiently and effectively.


Having entered the workforce before the era of constant technological connectivity, members of Gen X prioritize work-life balance, seeking a blend that allows for personal time outside of work commitments.  They value solitude and independent workspaces that enable them to concentrate without distractions, such as individual work pods like Mart Sofa in high back, Cosy Pod Sofa, and  Cosy Pod Screen providing them with a quiet space for focused tasks.



Gen X: individual working space is completed through building the screen higher and higher



Gen X: independent individuals working together


Gen X: protective shields needed anywhere




The generations following Gen X in the workplace display distinct preferences and needs, shaping the modern office environment to accommodate their diverse requirements.  Millennials, born between 1981 and 1995, favor a resi-commercial look and prioritize a connection to nature, seeking a work environment that reflects a homey feel.  Cozy furniture, ample natural light, and abundant greenery are key aspects that appeal to their sensibilities. They also value socialization within the workplace and consequently appreciate shared hotspots like cafes and breakout spaces, where they can interact and form connections, enhancing their overall well-being. Therefore, home-office suites such as smooth curves outlined Swell Sofas, plushy and soft chunks constructed Fatty Sofas, and bulky waisted Belly Lounge may bring them back home tenderly; whereas nature-inspired series including Buddha Sofa, Lotus, and Pebble Tables may contribute the most to deepening the connection to the ecosystem.


Millennials: biophilic design fanatic (L2R: LOTUS TABLE | FUNGO POUF | BEATBLES LOUNGE)



Millennials: biophilic design connecting indoors to outdoors (TOP: LAND SOFA | BOTTOM: OTTOMAP SOFA)


Millennials: biophilic design philosophy puts into practice (JustCo Office Interior)




In particular, Gen Z, born between 1995-2010, represents the youngest demographic in the workforce. They are assertive and tech-savvy individuals who expect flexibility, including hybrid work options. With a strong emphasis on mental health support, Gen Z desires office layouts that provide transparency and openness while meeting sustainability and inclusivity standards. Their workspace preferences include casual, communal spaces such as lounges, as well as modular furniture that's adaptable to their ever-changing needs. Furthermore, Gen Z holds a strong focus on ESG principles, emphasizing inclusivity and accessibility, making sustainable and accommodating office spaces essential.


More importantly, the evolving work culture, particularly among the Gen Z demographic, is redefining traditional notions of 'hustle' both within and outside the conventional office setting. As per data from WP Engine and the Center for Generational Kinetics, nearly two-thirds of Gen Z individuals have either initiated or are planning to commence their own business ventures. Furthermore, a significant shift towards multifold side hustles is observed among approximately 48% of Gen Z members, a notably higher percentage compared to 34% of small business owners. The entrepreneurial landscape has experienced a surge in new business establishments, with 5.4 million Americans filing applications to launch their enterprises in 2021, influenced significantly by the pandemic and the ensuing digital transformation.


The traditional concept of 'hustle culture' has undergone a transformation, where Gen Z entrepreneurs are embracing a work ethos characterized by flexible schedules and wearing multiple hats. This entrepreneurial trend also intersects with the growing prevalence of social media marketing, particularly on platforms such as TikTok, which significantly contributes to the diversification of Gen Z's income streams. Microsoft's survey highlights that 91% of Gen Z entrepreneurs adhere to unconventional work hours, with a substantial majority, 81%, investing time in work even during vacations. This trend reflects a fundamental shift in prioritizing personal fulfillment and purpose-driven work among Gen Z individuals, shaped by a period of introspection and reevaluation during the pandemic.


However, the shorter career longevity of Gen Z individuals has sparked a trend towards side hustles and entrepreneurial pursuits as a safety net against uncertain job stability. While side ventures offer financial security and creative outlets, managing multiple roles can lead to increased stress and mental anxiety due to the constant juggling of responsibilities. Balancing a full-time job with entrepreneurial endeavors may heighten feelings of overwhelm and burnout, impacting overall well-being. The pressure to excel in both primary careers and side projects exacerbates stress levels among Gen Z professionals striving for purpose-driven work and societal impact, underscoring the need for enhanced mental health support and resources in the workplace.


As Gen Z professionals navigate the complexities of in-betweenness and entrepreneurial focus, strategies like setting boundaries, prioritizing self-care, seeking mentorship, and effective time management become crucial for mitigating stress levels and promoting well-being. It is imperative to develop coping mechanisms and establish a healthy work-life integration to counter the negative effects of excessive stress. Organizations can play a pivotal role in creating a supportive work environment by fostering open communication, offering flexible work arrangements, providing mental health resources, and promoting professional development opportunities. Cultivating a culture that values work-life balance and holistic well-being is essential to help Gen Z individuals thrive in their diverse professional pursuits while safeguarding their mental health.  


Therefore, with regard to Gen Z's passion for running the side hustles in between working at the corporates, more diverse spatial configurations are called up to respond. First, flexible integrated workstations incorporate standing desks that can be adjusted to accommodate both sitting and standing preferences can be beneficial. Additionally, implementing mobile workstations such as portable desks or rolling carts can facilitate a dynamic and adaptable workspace. Second, collaborative seating areas which consist of modular sofas that can be rearranged to create collaborative spaces for group meetings and discussions is an effective approach. Including bean bags and floor cushions can offer informal and relaxed seating options, fostering a creative and comfortable work environment. Also, relaxation zones come to back up for moments of relaxation or quick power naps during breaks, providing chaise lounges or ergonomic recliners can be beneficial. Additionally, designing cozy nooks with comfortable seating arrangements offers individuals a space to unwind, read, or take a break from work stress.


Finally, coffee tables and beverage stations especially round or elliptical tables to facilitate face-to-face interactions, discussions, and idea sharing among team members can promote engagement and collaboration. Standing coffee tables can provide space for quick meetings, casual discussions, or networking sessions, while beverage stations can offer a variety of refreshments to keep employees energized throughout the day. Finally, tech-friendly assistance as well as flexible storage solutions integrating charging stations and power outlets near seating areas ensures easy access to technology and uninterrupted workflow. Designing tables with built-in charging pads or USB ports can also provide convenient device charging options. Implementing mobile storage units or carts can facilitate easy access to work materials and personal belongings. Integrated ottomans can also function as seating options that can optimize space utilization.

   



Gen Z: individual workstation (INTEGRATED STORAGE CABINET&CHARGING OUTLET OF DADA WORKSTATION FOR EXECUTIVE DIRECTOR)


Gen Z: transitioning to flexible portable desks&barstools for collaborative discussions

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