STORY

Since the foundation in 2014, GRADO takes a very unique insight into furniture and interior design, and encourages a deep fushion with Chinese traditional culture. GRADO GEWUCASA has been established in 2024, expanding our vision further. From building our own factories to developing the LIVING product line, GRADO has been continuously invited to Milan Design Week and has won numerous domestic and international design awards. With its footprint spanning over 30 countries and regions, each step reflects our unwavering commitment to the pure pursuit of best design.

The foundation of GEWUCASA is fundamentally anchored in the philosophical perspective of our founder, ALEX, pertaining to the Eastern philosophy of "understanding through the examination of the essence of things; true knowledge can only be attained once the essence is comprehended." This philosophy seeks to foster genuine understanding by investigating the nature of all phenomena, thereby bridging millennia to embrace and delve into both the classical aesthetics of the East and the modernity of the West, thus enabling innovative thinking to perpetually advance the brand.

VISION AND MISSION

GEWUCASA's vision is to create private spaces full of artistic atmosphere.

By providing elegant and luxurious products with strong design and comfortable relaxation, every cus tomer who chooses GEWUCASA can feel the warmth of art and the depth of culture in their daily life, creat ing a high-end and comfortable private space. Our mission is to skillfully integrate traditional and modern elements, as well as Eastern and Western elements, to create furniture works that are both diverse, practical, and artistically valuable, achieving a balance between comfort, aesthetics, and conve nience, and improving people's quality of life.

VALUE

The core values of GEWUCASA are innovation, quality, personalized customization, and environmental responsibility. We encourage innovative thinking, dare to challenge tradition, constantly explore the boundaries of design, pursue the ultimate quality of every product, and ensure that they can withstand the test of time. At the same time, we deeply understand our responsibility as designers to pay attention to en vironmental protection and sustainable development at the furniture level. This is our gentle response to the world.

DESIGN CONCEPT

GEWUCASA integrates the philosophy of "investigat- ing things to gain knowledge" into every work, exploring the harmonious coexistence of material and spiritual through design. The pursuit is a design language that transcends time and space, drawing inspiration from the profoundness of Eastern culture and integrating it with the simple lines of modern design. It interweaves history and modernity, creat ing furniture that has both cultural heritage and modern aesthetics,satisfying consumers' aesthetic pursuit of art and individuality.

PRODUCTS